Author: Richard Sullivan

Know Your Business

There are three important marketing fundamentals that every business needs to follow. As a business you have to: Know your customer Know your product Know your business It doesn’t get any simpler than that. You can complicate it all you want (and a lot of  people do), but marketing success comes from these 3 fundamentals. How Read More …

Know Your Products

There are three important marketing fundamentals that every business needs to follow. As a business you have to: Know your customer Know your product Know your business It doesn’t get any simpler than that. You can complicate it all you want (and a lot of  people do), but marketing success comes from these 3 fundamentals. How Read More …

Know Your Customer

There are three important marketing fundamentals that every business needs to follow. As a business you have to: Know your customer Know your product Know your business It doesn’t get any simpler than that. You can complicate it all you want (and a lot of  people do), but marketing success comes from these 3 fundamentals. How Read More …

How To Communicate

We all communicate in some way or another with various degrees of effectiveness. As marketers we try to communicate to customers. As consumers we try to communicate to businesses and as people we try to communicate to each other. But do we really communicate well? For communication to happen we have to have a message Read More …

How To Sell

People buy benefits and not features. A benefit is something that they value and we all value things differently. You may like beer and I may like wine. If you give me 25% off the price of beer, I may not value that offer. Whenever you can take a product or service and speak to Read More …

What is Marketing

Marketing is not an exact science. It is a discipline of experience.When marketing a product or service a marketing professional will recommend a strategy (goal) and certain tactics (actions) to achieve the desired results. The activities/tactics when performed will generally lead to the desired results – most of the time -not all the time.Then what Read More …

How To Delegate

How TO Delegate Better When a small business looks at the productivity of their employees they often wonder how they can get more work done. Small businesses are just like big businesses with plenty of work to do but somehow not all of it gets done. It isn’t that the employees are not working hard. It Read More …

A New SWOT Analysis

We all know that business knowledge, intellectual or expertise, is an asset. How much a company knows their business has a definite impact on their competitiveness.  Whether that knowledge is a threat, strength, weakness or an opportunity depends on how that knowledge is “understood”.